February 19, 2026
Dealers are searching for dealership technology that cuts through complexity, not adds to it. That’s why Mastermind is doubling down on solutions that help sales teams focus on what matters most: building stronger customer relationships and driving revenue.
In this conversation, Bill Egan, automotiveMastermind’s VP of Product, joins Car Guy Coffee at NADA to share how new dealership sales innovations like Command Center and Mastermind’s AI assistant, Fritz, are transforming the way dealers work. Bill discusses how Command Center helps teams zero in on the most impactful opportunities, why it represents one of the fastest wins for dealers, and how Fritz turns raw data into ready to use customer insights without adding extra work.
Bill also dives into the thinking behind Mastermind’s latest DriveCentric integration, designed to give salespeople a complete, unified customer story and eliminate the frustration of updating multiple systems. With two-way data sync, teams gain efficiency, customers get a smoother experience, and dealers can finally trust that everyone is working from the same, up-to-date information.
Together, Command Center, Fritz, and DriveCentric are reshaping how dealerships use their sales technology. Successful dealers are moving from disconnected tools to a connected dealership technology ecosystem that guides who to contact and what to say. Bill offers a candid look at the product strategy behind it all and the mindset shift he hopes dealers will embrace as they step into this new era of smarter, simpler, more effective selling.‑to‑use customer insights without adding extra work.‑way data sync, teams gain efficiency, customers get ‑to‑date information.
Ready to transform your dealership’s performance? Talk to sales today and see how Mastermind can grow your business.