How GMs Start Their Day with Mastermind and Make More Deals

Start your morning with a plan, not a hunch. Dealership general managers who begin their day with Mastermind’s Actionable Intelligence™ gain instant clarity into high-intent customer activity, from service arrivals to campaign engagement and visits to your website.

When GMs lead with data-driven insights and model consistent usage, they don’t just drive accountability—they drive results.

Key Takeaways

• Start each morning in Mastermind by reviewing Actionable Intelligence in the dashboard and notification bell to spot high-intent shoppers, website activity and upcoming service arrivals.
• Use filters to isolate top opportunities such as high BPS scores, expiring warranties and maturing leases to prioritize outreach.
• Run a brief team huddle to set goals, share quick wins and assign someone to engage service drive customers for upgrades or trade-ins.
• Monitor daily usage and follow-up activity, then celebrate wins sourced through Mastermind to drive accountability and consistent adoption.

Start Your Day to Make Your Month: Your Mastermind Checklist

Gather Your Actionable Intelligence

Log In and Review Your Dashboard

Your Mastermind Dashboard is your daily roadmap. Know who’s coming in, who’s in-market, and what inventory matches their needs.

Check the Notification Bell

Identify high-intent automotive customers who are engaged with your dealership’s marketing, have visited your website, or are soon arriving for service. This gives you a snapshot of who’s actively interested in your dealership, so you can prioritize sales outreach and make the most of each day. From there:

– Review Website Activity

Pinpoint active shoppers and prioritize outreach based on real-time browsing behavior. Knowing which vehicles customers are browsing helps your dealership sales team tailor their conversations and increase the likelihood of closing a deal.

– Follow Up on Campaign Engagement

Automotive customers and sales leads who viewed your marketing campaigns are already warmed up—don’t let your sales representatives miss the chance to connect. Put together a list of quick wins for your team to pitch promptly and boost conversion chances.

Use Filters to Isolate Top Opportunities

Lead management filters help you zero in on the most promising leads, saving time and increasing efficiency. After reviewing the highly engaged opportunities found within the notification bell, focus on identifying prospects with high BPS scores, expired warranties, or leases approaching maturity.

Build Morning Momentum with Your Team

Lead a Morning Huddle

With your Actionable Intelligence in hand, gather your dealership sales team together for a 5–10-minute huddle. Set expectations, share wins, and inform the team of their daily goals. A quick team sync ensures everyone is aligned, motivated, and focused on the day’s top opportunities.

Assign Someone to Monitor Service Arrivals

Service drive customers are prime opportunities for trade-ins or upgrades. Since customers in the service lane are already on-site, make sure you have someone dedicated to engaging these customers as they arrive.

Set the Stage for Results Throughout the Day

Hold Your Team Accountable

Monitoring usage and follow-up ensures your team consistently leverages Mastermind to its full potential. Check user activity to ensure your team is logging in daily and using the dealership software. Are they engaging with customers below the 90 BPS score range, leaving notes, updating statuses, and following up on campaign views?

Celebrate Wins and Reinforce Mastermind’s Value

Recognizing success stories builds morale and reinforces the importance of using Mastermind daily. When Dealership general managers consistently highlight deals sourced through Mastermind, it reinforces the platform’s value and motivates the team to stay engaged. 

Conclusion

When you start your day with automotiveMastermind, you activate your team, align your strategy, and accelerate your results. Connect with us and learn how to make your mornings count.