Increase Loyalty & Customer Retention
Build long-term, transparent relationships with your existing customers.
Engage & Retain Customers
Proactively prevent customer defection with actionable customer insights
Mastermind’s loyalty and retention solutions empower dealers to retain customers by providing insights into which customers they should be marketing to, which offers will motivate them to buy and when to engage customers.
Build Loyalty with Data-Driven Interactions
Instantly access customer insights and talk tracks for opening conversations and closing deals
Integrating with major DMS, CRM, CDP and digital retailing tools, Mastermind layers in thousands of additional data points to build dynamic buyer profiles including relevant Behavior Prediction Drivers®, vehicle options and deal types.
These insights offer dealers a robust, precise and actionable view of each customer’s unique preferences, culminating with a single Behavior Prediction Score® that ranks buyers’ likelihood to purchase on a 0-100 scale and enables sales teams to segment and prioritize loyalty audiences.
Learn more about Behavior Prediction Drivers and BPS.
Activate Loyalty Customers Across Multiple Deal Type Segments
Mastermind’s proactive marketing campaigns enable dealers to automatically engage loyalty customers earlier in their shopping cycle, keeping dealers top-of-mind with buyers and paving the way for future purchases.
Serviced, Not Sold
Activate sales opportunities and build loyalty with customers in the service drive.
Lease Buyout
Win-back customers who bought out their lease.
Recall
Identify and engage customers with open recalls.
EV
Identify who will most likely purchase an electric vehicle along with key talking points.
Communicate with Customers Across Channels with Targeted Predictive Marketing
Mastermind’s proactive marketing campaigns enable dealers to automatically engage loyalty customers earlier in their shopping cycle, keeping dealers top-of-mind with buyers and paving the way for future purchases.
The Relationship Builder
The customer’s first micro-targeted offer.
Account Notification
Concisely outlines the new offer.
Pain Point Solution
Focused on key sales drivers.
Brochure
Features a personalized, handwritten style note highlighting special sales events or new vehicle launches.
The Email
A digital touchpoint to complement direct mail campaigns.
Loyalty Digital Audiences
Create custom or pre-built loyalty audiences using enriched first-party customer data from Mastermind and automatically upload that data into your Meta Ad Account.
