Predict & Proactively Engage Every Buyer
Mastermind uses the power of predictive analytics to enable automotive retailers to connect with buyers and deliver an exceptional purchasing experience. Mastermind’s machine learning prediction models connect data intelligently, giving dealers insights into their entire market so they can easily execute the actions needed to accelerate car sales.
Improve sales effectiveness, increase loyalty, maximize market share and generate more demand – all from a single platform
Mastermind harnesses data and intelligence to predict who you should be marketing to, what offers motivate them to buy and how soon you should begin marketing to them.
Actionable Insights
Mastermind’s Behavior Prediction Score® automatically ranks prospects on a scale of 0-100 based on propensity to buy, enabling dealers to take the guesswork out of their sales and marketing strategy.
Behavior Prediction Drivers® empower dealership sales and marketing teams to own their conversations with relevant talk tracks for each prospect.
" We chose Mastermind because the marketing is superb, the platform is second to none and the technology is there. The Behavior Prediction Score is on-point with how a customer reacts.
Predictive Marketing
Automatically engage buyers with personalized messaging designed to close deals.
Mastermind’s predictive marketing campaigns focus on messaging that works, automatically selecting the right offers, channels and cadence to nurture shoppers into buyers based on their predicted triggers.
By layering thousands of data points to build dynamic buyer profiles, Mastermind enables dealers to prioritize and proactively engage prospects with personalized print and digital campaigns.
Each campaign builds off the last to create a consistent customer journey across platforms, converting high-potential new and pre-owned car buyers faster.
Proactively Engage Customers Across Your Dealership Portfolio
automotiveMastermind Dealer Partners Report an Average:
^ Based on aM partner performance as of October 27, 2023 NADA Midyear Report 2023
Learn More About the Mastermind Platform
Automotive’s Trusted Data and Technology Provider
By seamlessly blending data and intelligence with personalized insights, Mastermind empowers dealers and OEMs to anticipate customer preferences, redefining automotive retail sales.
