Optimize Your Dealership Service Drive

SERVICE-TO-SALES SOLUTIONS

Vehicle needs service
Will need a new car
Has not been to your dealership

STEP 1: GENERATOR

Mastermind’s Service-to-Sales Generator reaches consumers who are likely to need service and are in-market for a new car. Through this audience and targeted messaging, increase your revenue stream in the service drive, grow your loyalty portfolio and increase your store’s future car sales opportunities.

Increase your store’s sales opportunities
Grow your loyalty portfolio and increase customer retention
Drive more service business to your store

STEP 2: ACTIVATOR

Sarah enters the Service Drive

Sarah is now in your system since she visited your store for service.

Because Sarah is a qualified customer, a soft credit pull will be automatically run to give her a Behavior Prediction Score® (BPS) and send her marketing.

SARAH’S CURRENT BPS IS 63

Sarah now enters the Loyalty campaign cycle

We're in this for the long haul with Sarah. We know she needs a vehicle soon and will continue to nurture the relationship.

NOW SARAH’S CURRENT BPS IS 77

STEP 3: PREDICTIVE MARKETING

Mastermind automates a sales pipeline for you right from your service drive by identifying and prioritizing in-market leads, providing insights on each buyer’s motivation to buy and personalizing each sales offer to motivate purchases.

These three components will work in unison to retain Sarah's business, eventually providing your store with both a pre-owned vehicle and a new loyalty portfolio customer.

Service Visit Follow-Up
Timely offer following the service visit
Relationship Builder
Customer’s first micro-targeted offer
Account Notification
Concisely outlines the new offer
Pain Point Solution
Focused on key sales drivers
Brochure
Grabs attention in windowed envelope

STEP 4: SARAH PURCHASES A NEW CAR!

ACQUIRE NEW CUSTOMERS AND USED INVENTORY

Identifying and prioritizing in-market leads
Providing insights on that buyer’s motivation to buy
Personalizing a sales offer that motivate the purchase

These three components will provide you with a pre-owned vehicle for your lot, a conquested customer now in your loyalty portfolio, and a new vehicle transaction!

Our service-to-sales process before Mastermind was lacking. You have no information, you're starting cold with no data. So it was really difficult. Now, we have all the tools, we know exactly what to say. We could even pull up a car and have it ready for the customer."

– Nissan of Turnersville

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RESOURCES

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Find Quality Leads, Grow Retention & Expand Your Portfolio

The Mastermind automated sales and marketing platform empowers dealers to close more deals by predicting future buyers and consistently marketing to them. Generate success in your loyalty, service and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing and dedicated consultative services.

Work Your Dealer's Service Drive to Fuel Sales and Grow Your Portfolio

Gain insights that help convert repair orders into new sales.