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Masterminded

Inspiring content for smarter car selling.

July 12, 2024
How to Maximize Dealership BDC Profitability
As evolving consumer demands and changing buying models challenge the automotive industry, some progressive dealers are discovering new, exciting opportunities by transforming thei…
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March 24, 2023
3 Ways Marketing Automation Can Help Dealers Overcome Challenges
Fairly recently, the idea of automating any part of the automotive buying process would have been met with skepticism by many automotive dealers. However, pandemic-driven digitaliz…
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February 10, 2023
3 Dealership Tips for New Inventory Presales
While dealership inventories are beginning to normalize in 2023, customers have demonstrated they are willing to wait for a vehicle that specifically matches their wants and needs.
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January 13, 2023
Why Dealers Need to Keep Marketing – Even with Low or No Inventory
December’s monthly projected sales volume of 1.19 million units set a familiar tone for 2022, according to S&P Global Mobility reports. The SAAR reading would be the lowest for…
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November 19, 2021
How Dealers Are Cracking the Code on Inventory Challenges
While the past year has been challenging for dealers and OEMs alike, few dealers were prepared to overcome the inventory crisis in 2021. In our third Crack the Code workshop, Team…
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November 12, 2021
Reimagining Dealership Year-End Sales Events in 2021
Every year leading into the holidays, dealers and their customers have typically known what to expect when it comes to year-end sales events. These events are full of festive ads f…
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October 29, 2021
3 Important Car Buying Trends Shaping Future Customer Behavior in 2022
As disruptions ranging from rapid digitalization to widespread inventory shortages shake the automotive industry, success for auto dealers continues to be defined by how well teams…
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October 22, 2021
Inventory Shortages: 3 Myths Dealers Need to Know
While some dealers are still hoping the ongoing inventory crisis will come to a speedy resolve, industry experts aren’t as optimistic.  This is just one of the potentially dam…
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October 18, 2021
Buyer Expectations Have Changed – Here’s How Dealers Can Adapt
A lot has changed since 2020, from the way people shop and consume media to the way they connect with each other. The global pandemic put a spotlight on all industries (not just de…
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September 16, 2021
4 Ways for Auto Dealers to Stay Ahead of 2022 Inventory Challenges
As chip shortages drag on, many dealers are holding out hope that relief is on the horizon. However, the latest forecasts highlight why dealers experiencing inventory shortages can…
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July 9, 2021
Q2 2021 State of Automotive Sales & Inventory
Following lingering challenges from the COVID-19 pandemic and growing inventory concerns spurred by the microchip shortage in early 2021, dealers’ performance in Q2 varied greatly…
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July 2, 2021
4 Ways to Improve the Dealership Experience Amid Inventory Shortages
Today’s buyers are more informed than ever and most are well aware of the ongoing inventory challenges dealerships are facing – as well as how the vehicle shortages are impacting c…
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