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Masterminded

Inspiring content for smarter car selling.

May 24, 2024
Service-to-Sales: 4 Ways to Improve Dealership Marketing
Despite service revenue reaching new heights in 2023, many dealership sales and service teams find themselves stuck in the “comfort zone” when it comes to their service-to-sales pr…
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December 22, 2023
View the Dealership Customer Experience from a Prospect’s Perspective
Are you unknowingly wasting your customers’ valuable time? Does the car-buying journey at your dealership feel more like an obstacle course than an enjoyable experience? Most…
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October 20, 2023
3 Dealership Best Practices for Pre-Owned Vehicle Sales
Now more than ever, dealers are focused on maximizing the profitability of their used car operations. Many dealers saw their business models shift to predominantly pre-owned operat…
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October 13, 2023
3 Dealership Inventory Management Best Practices
There are many questions that continually pop up around dealerships across the country: Should we keep this vehicle or send it to auction? Is this vehicle worth reconditioning for…
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September 22, 2023
Proactive Ways to Improve Customer Experience in the Automotive Industry
Customer's expect more. Today, it’s all about the customer experience. Here are five quick ways you can optimize and improve at your dealership. 
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July 7, 2023
Why Dealers Must Go Beyond Traditional Equity Mining
In the ever-changing world of automotive sales, staying ahead of the competition requires dealers to have a deep understanding of customers, not just what vehicle their current cus…
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April 14, 2023
4 Types of Automotive Data to Understand & Nurture Buyers
Success in the automotive industry requires personalized marketing and sales strategies that recognize each buyer’s unique needs and preferences, at every stage of the buying journ…
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April 7, 2023
Automotive Equity Mining vs. Data Mining: Drive Auto Sales and Profit
Dealerships using data and equity mining tools for sales and profits may miss out on other opportunities if they don’t use these tools in other parts of their business. Some…
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February 25, 2022
How to Improve Customer Experience in the Service Drive
After numerous disruptions in recent years including the COVID-19 pandemic, the service department has grown increasingly important to dealerships’ bottom lines. According to an IH…
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January 7, 2022
How are Dealers Preparing for the Future of the Automotive Industry?
While dealerships have been adjusting to their “new normal” since 2020, increasingly challenging inventory shortages brought a new meaning to the phrase in 2021. Despite this, ongo…
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December 10, 2021
How to Increase Dealership Service Department Sales and Profitability
Even before dealership inventory shortages, consumers were waiting longer than ever before between new vehicle purchases – the average age of a car on the road in the U.S. has rise…
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September 24, 2021
Three Tips to Create a Customer Experience Driven Dealership Culture
Rapid digitalization due to the pandemic and historic inventory shortages put a spotlight on the critical importance of car dealership customer experience to the automotive buyer j…
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